I call shens.
Remember back in October when after a rare “miss” by Apple (which was only a miss because analysts are stupid and lazy), the early signs pointed to the potential of a $40 billion quarter? Some thought that was insane given that Apple had never even had a $30 billion quarter before. Well, turns out that projection was a little insane — insanely low.
It’s a number so insane that it even destroys the $42.76 billion blow-out “whisper” number.
As for the early projections of 34 million iPhones sold — which again, some people thought were crazy — also low. Try 37 million.
But hey, Android is winning, right?
As for the other numbers. 15.43 million iPads. A record. 5.2 million Macs. A record. 15.4 million iPods. Not a record, but no surprise — this is the age of the iPhone.
Net quarterly profit was $13.06 billion. Again, holy shit.
That stock you were an idiot for selling after aforementioned “miss”? Up 10% now in after-hours trading, well past $460 a share. By far an all-time high, pushing Apple’s market cap well past $400 billion.
Apple now has $97.6 billion in cash.
I’ll be listening to the call at 2PM PT and posting some follow-up thoughts on TechCrunch. Stay tuned.
Wow.
Tips and Things to keep in Mind
- Think responsively.
Even if you’re not implementing a full responsive design, simply thinking in responsive terms goes a long way to achieving usable universal design.- Think touch-first.
A button sized for a fingertip will always work for a mouse cursor. But a button sized for a mouse cursor will often be too small for a fingertip. Designing for touch first ensures that your website or application translates well to other contexts.- Think universally.
“Test early, test often” the saying goes. In your design process, think early and often about how your design will function on various devices.- Think mobile-first.
Starting your design with mobile focuses you on what really matters to your users. By maintaining focus on the essential features, achieving a consistent experience across devices will be much easier.- Be careful with interaction behavior that is not supported universally across interfaces. Hover states don’t function the same on touch devices. Touch gestures can’t be performed with a mouse. It doesn’t mean we can’t use these things, but we have to be aware of their limitations.
(via lesforets)
(via shaneguiter)








